Disrupting media as we imagined it
We are in an age of commoditisation of content, where digitsation has democratised content on one hand, and undermined the intellectual property of the owner on the other. Technologies like Blockchain have the potential to disrupt the media market structure as well as solve some of its most pressing challenges. Better targeting and delivery of ads, enhanced protection of intellectual properties of the owner, improved monetisation potentials as well providing better power to copyright owners are some of the early use cases of Blockchain in media.
The media track of IoT India Congress will explore future media structures led by Blockchain and Virtual reality. Disruptive business models, removal of multiple layers of licenses, protecting intellectual property and giving better power to the user will be at the heart of the discussions.
The Media in IoT track are structured as below:
Day 2 | From 9:40 to 13:30
- Welcome address
- Keynote – Arnab Goswami, MD, Republic TV
- – How technology is changing the News Industry.
- – How technology is used to break news faster while safeguarding against fake news and how the consumption patterns will change
- Keynote – Anil Swaroop, Secretary, Department of School Education and Literacy, Government of India
- – Why has technology not caused democratisation of education in India.
- Keynote – Ronnie Screwvala, Founder UTV
– Digital & Entertainment – Bespoke digital content will drive future growth. How is the Indian entertainment industry adapting to this
- Panel Discussion – How Technology is digitising Education and Entertainment in India