Disrupting media as we imagined it
We are in an age of commoditisation of content, where digitisation has democratised content on one hand, and undermined the intellectual property of the owner on the other. Technologies like Blockchain have the potential to disrupt the media market structure as well as solve some of its most pressing challenges. Better targeting and delivery of ads, enhanced protection of intellectual properties of the owner, improved monetisation potentials as well providing better power to copyright owners are some of the early use cases of Blockchain in media.
The media track of IoT India Congress will explore future media structures led by Blockchain and Virtual reality. Disruptive business models, removal of multiple layers of licenses, protecting intellectual property and giving better power to the user will be at the heart of the discussions.
The Media in IoT track are structured as below:
Day 2 | From 9:30 to 13:30
- Welcome address
- Keynote – Arnab Goswami, MD, Republic TV
- IoT- Enabling the last mile in media personalisation and targeting
- Tea Break
- Keynote – Farhan Akhtar *
- Digital Media
- Panel Discussion